Wednesday, June 15, 2016

Tao gold or selling shovels Extension attack want to be second tier UAVs good

In August this year, Lei feng's network (search for "Lei feng's network", public interest) in Shenzhen will hold an unprecedented and global reach of artificial intelligence and robotics Innovation Conference. When Lei feng's network will publish "artificial intelligence and robot Top25 list of innovative enterprises". At present, we are visiting related companies in the area of artificial intelligence, robots, sift through them eventually elected to the list list of companies. If you want to join our list, please contact: 2020@leiphone.com. Moschino Galaxy Note 3 case

Tao gold or selling shovels? Extension attack want to be second-tier UAVs good secondary

"Yesterday a friend sent me a thing, there are large parts of Xinjiang, zero, expand the attack, vertical and horizontal, and Plott five companies control compared to the one described. I explained to him, the parameters are on one hand, truly assess a flight control, its safety is the first consideration, its security parameters are actually not reflected it, largely depends on the company's products when stepped on, or the accumulation of experience. "

Yin Liangliang is the CTO of extension attack technology, unlike many other technicians are, he not only technical ability, but also the ability to express and don't see to many technicians will have shame and shyness. Chat network and CEO Zhang Yu in the middle of Lei feng, Yin Liangliang is just back from Dongguan after talking about cooperation, so we've ever seen before, so it is not too much, and then moved to chair, pinching open a bottle of water, in a small office in Shanghai, he started.

Big Xinjiang undoubtedly also is currently no machine industry in of leading team, from market of angle,, also hard has enterprise can positive with big Xinjiang against, and positive to competition, so extension attack do of things, in a species degree Shang is service big Xinjiang down of this some second-tier of no machine manufacturers, because they may no development capacity can put fly control do compared good of level. Xinjiang down, in fact, there are a lot of markets, popular is the knockoff market.

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"A little bit like smart phones, in addition to these brands Samsung, Apple, there are a lot of shanzhai market. Level control products we consume is to serve these customers. "

Now on the market is at a famous field for flight control and some zero who has some acceptance in the market. And extension attack is based on these businesses for the company to do, from an already-released product for mass production, the General performance indicators they should be at the same level. But as new players, their advantage in?

Zhang Yu and as a new brand, new entrants to the market, the price at which they will be more cost-effective than large parts of Xinjiang, and zero. However, more importantly, they have a relatively complete technical support, and they will open more than Jiang and zero, because they do not do the whole machine, customers do not have any competition, so they are willing to support manufacturers to do the secondary development.

In the 50-person team, research and development staff a total of 35 people, core group has nearly 10 people, technical personnel accounts for up to a total of 70%. For a flight control team, this is not small in size, lot of start-up of the machine which is, after all, dozens of people.

Tao gold or selling shovels? Extension attack want to be second-tier UAVs good secondary

Xinjiang success on the UAV at the consumer level, it does not mean that other people don't stand a chance. Zhang Yu in the DJI has a leading position in the field of aerial, so not very optimistic that some companies make similar products. But the fact is there are a lot of manufacturers flocked to, hoping to compete with DJI to, if there is no matching vendors do support, believe these companies it is difficult to do this thing, a flight control team is not easy, and products to achieve a certain level, but not many manufacturers can't afford to. Last burst of Red Lily, and 00 this year, and their success in the capital markets, and has given you some new ideas. Field craft is mainly based on an outdoor aerial and other manufacturers can try an indoor aerial, outdoor, as long as the products are unique, and still have a chance, because, after all, Xinjiang is the covering of a vertical category, application of vertical UAV will still have plenty of opportunities, but there is no developed. Which is why extension attack will give up gold, sell gold shovel is used must be one of the reasons. An enterprise must have its expertise in marketing, also has it covered less than market. Some extent, extension attack is in big parts not covered by the market: the knockoff market, assisted on which UAV for second-tier manufacturers.

Expand the product lines of attack on civilian consumer flight control is a consumer-level unmanned aircraft manufacturer programmes, with flight control as the core, including peripheral figure, control, and even some of the following features will be. Consumer demand for flight control must be diversified and not every plane is exactly the same, aerial photography, and playing sports drone, there is another UAV, there is even a seaplane. Every product is more or less the flight control requirements are different, and the differences may account for the flight control 10% only, but something needs to be, needs to be always professional team to fine-tuning project. Flight control, consumer drones cannot constitute a threshold, because the consumer control itself on reliability and stability is sufficient tolerance, more in terms of features to cater to the demand in some markets, different categories of drones.

Flight control at the application level, is the real meaning is very testing flight control. It really is the work of an aircraft, on the reliability of flight control requirements and consumer drones are not the same. Consumer fell fell, but industrial drone or drones, unmanned drones, surveying and mapping, for example plant protection machines, these are never dropped it.

"Yesterday a friend sent me a thing, there are large parts of Xinjiang, zero, expand the attack, vertical and horizontal, and Plott, five companies of flight control to compare a discussed. I explained to him, the parameters are on one hand, truly assess a flight control, first of all, its safety is the first consideration, its security parameters are actually not reflected it, largely depends on the company's products when stepped on, or the accumulation of experience. Many companies known as saying I have flight control, my flight control giant-ass, I have what I target, and what, you use, for example, you sell 10,000 units in various occasions. You will find that there are all kinds of issues, out of control or interference with rack and matching, including various functions and human action coupled, in fact is a lot of information to consider. And even though Xinjiang today, flight control do not often blow up? Often got out of hand, that this thing is not a good solution. "

Yin Liangliang told Lei Feng network, they did a lot of security solution scheme, for example to magnetic compass interference problems, solve the GPS tick problem, solve the problem of sensor fault. A vote of confidence for many companies, they don't know there is such a problem, they may feel that their plane flew very well, but the aircraft flew upstairs is always in their company.

Industry now has a lot of company, known as industrial drones, known as the police drone, known as many security drones. But for Yin Liangliang they would be doing Assembly machines, hire a shell design, and who buy flight control who, before assembling, make a screen, even inside the car, looks very high, in fact, is assembling a system, there is no depth of customization, no core competitiveness of the products. In addition, also see it later in the scalability of the business model.

"I think why would anyone vote for this company? But no matter what, that industry has it, there is truly some of the demand, but in reality these demands have not been integrated well. We to do a paragraph products, not said I can buy who of fly control, I can buy who of parts, and buy who of motor, and buy who of electric article came on can do a what of products, not such child of, certainly is first positioning good I to do a paragraph what of products, like I to do mapping no machine, this mapping with to what of occasions, is clock job also is night job, and also is day job, need reached a what of precision, need do full self of also is half self of, Is what is used in its load, not laser radar, not spectroscopy or white light camera, do you want to use infrared cameras, which are all positioned well before. In addition, the system as a whole, is also required for flight control, flight control accuracy of what you, your scanning accuracy is reflected. In other words, must first define this product, it is used to do this thing, what kind of requirements for each subsystem, the last to do a kind of product. Now we basically domestic industry drones do not do this step. "

Top fly control product mode of attack with Xinjiang and zero flight control products are somewhat similar, is a complete flight control, master control, GPS, PMU, OSD these components. Performance terms, will not be worse than the similar products of Xinjiang. Even compared to Xinjiang has the advantage, that is, they will provide a more complete technical support, provide an open SDK and open secondary development capabilities. DJI with main product line is the machine, and it is indeed its products line. Flight control on Xinjiang is a relatively marginal business, even if Jiang is to make the industry drones would do as a machine, which is subject to their own policies and layout. As UAVs for crop protection, plant protection of Xinjiang has its own MG-1.

"Technology at this step, there are no subversive, a company holding a big to move, get a subversive, too little. We are focusing on flight control this one, no machine business, only flight control this one. "

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Tao gold or selling shovels? Extension attack want to be second-tier UAVs good secondary

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