"Mobile audio industry from the perspective of capital on the layout, content, channels, is a melee at an early stage, there is no pattern. "Koala FM Shi Ying Lei feng, Director of public relations network.
Looking back now, regardless of the PC era, and the mobile Internet era a year ago, it FM products in the market are in fact very quiet. Change from last year when it began: frequent similar App is App Store shelves, industry public relations among the major participants (SI) war (BI) frequently.
The most powerful of which was on June 30 this year, products of three major players have also been pulled from the shelves. Lei Feng network reporter tempted to dig dug, it FM what?
Event review
According to the understanding of Lei Feng network, in April this year, dragonflies FM and FM users who call themselves the Himalayas of more than 150 million koalas FM users breaking billion, Lai Chi Kok FM 30 million users (because of its tone and audience), and these are the FM industry's big players.
On June 30 this year, Himalayan FM announcement: as a result of malicious attacks, causing Himalayan FM App Store shelves. With lychee FM, FM is also the Koala App Store Shelves only Dragonfly FM a few survived.
The next day:
FM brand Director Dawson told network of Lei Feng in the Himalayas, Himalayan download data explosion the day before, one day after millions of suspected encounter malicious brush list.
Staff of the Lai Chi Kok FM, background data appear normal, but email from Apple showing off the shelves because of suspicion of manipulating the list.
Lak FM tells Lei Feng network, as of July 7, still hasn't received anything from Apple's reasons.
After the incident, Lei feng's network to the Dragonfly FM asked if they faced a similar situation. Dragonfly FM Director of operations introduced, starting from mid-June, dragonflies have malicious brush reviews in the App Store. The oddity of these comments is that the title is usually bad reviews, but the comment content is high praise, and top in the several comments above are exactly the same.
But dragonflies have commented screenshots to Apple-initiated communication in a timely manner.
What reason would be pulled from the shelves?
App Store rules have been complicated and confusing, so far there is no developer can accurately ascertain. But industry insiders to our revelations, products will be pulled from the shelves, the main reason may be four points:
1. copyright infringement. Typically, violations of copyright infringing content screenshot will be sent to Apple. Apple's complaints to the infringing party, if the infringing party used to ignore, apples, over a certain period of their products off the shelves.
2. malicious brush, brush the top comment.
3. non-Apple authorized channels of promotion. At home, we can still see a lot of third party iOS app store, the stores often are faced with jailbroken iPhone users. If Apple detects when a product has a large number of users from unofficial sources, is likely to be off the shelves.
4. malicious use of Enterprise App. To cite an example, Lei feng's internal launch an employee attendance App, this product can be through an Enterprise App in Apple's official on-line, by default as a niche product, updates are no longer needed for each audit. But if companies follow this posting public product, once detected by Apple from the outside a lot of downloads, App will also be launched.
Meanwhile, the industry still Lei Feng network leaks, said she received nearly 1 million downloads in the Himalayas, if that is the case, it will be on the App Store ranking list clearly shows, but it is a ranking of the Himalayas has not significantly improved. Lak FM is the week before June 30 is off the shelf, this time just to catch two "big brother" under the plane ride once again.
At this point, Lei feng's network are carried out verification. Brand Director of Himalayan FM Dawson introduced rankings does not clear up, but we don't know the App Store ranking rules, so that alone is insufficient for the letter. Lak FM said the product off the shelves on or about June 30, not whistle-blowers alleged a week ago.
As for why the product was pulled from the shelves, litchi CEO Marco also provides another way of saying that. App Store has a number of black card users: these users often make brush into Apple's internal blacklist as a list, if you brush the top with black card users only requires minimal quantity can make rival products off the shelves. Also, this was already a very mature industrial chain run by third parties.
Of course, apart from friends brush list, Lei feng's network also heard from the internal point of view. Lei Feng network leaks, a top company in the industry habit of always brush list, before many competitors out of the industry, the past six months has been pulled from the shelves, this time under the collective may be Apple's list of concentration and control of China brushed off the shelf.
But although there are speculations, Lei Feng also inquire of multiple channels, but did not specifically know what off the shelves, and Apple's communication is still busily. Meanwhile, almost injured FM thinks, so neatly under the Act, there must be someone behind the scenes operations, this will be the biggest beneficiaries, and friends within the industry.
Starkly, dragonfly FM?
Yes, as everyone assumed, several players have been ranked from the shelves, in addition to Dragonfly. Nature of public opinion to the Dragonfly is starting, suspect it is behind the attacks. Even Lei Feng network leaks, friends the next day issued domestic Portal sections (fact person PR release) called Dragonfly FM industry No.1, before the next event, ranked higher than the dragonflies of the Himalayan and Lai Chi Kok.
As a tune (niao) science and technology media, Lei feng's network are reluctant to let go of the truth. On this issue, Lei feng's network reporter bluntly put to the Dragonfly FM Operations Director, received the following reply:
1. with Dragonfly himself brush comments by malicious attacks, this comments can be viewed directly in the App Store.
2. collective under the plane after the incident, dragonflies and the absence of obvious good: first, no abnormal changes of the new incremental; no rise in ranking the second. Himalayan FM found currently in the App Store, search first is lazy storytelling, dragonfly has no benefit.
3. in accordance with normal logic, if there are 4 major companies in ABCD,D not stupid enough to have malicious ABC brush off the production line, only his family, cause for criticism.
Impact of off the shelf and current status?
Effect of the App was pulled from the shelves in two ways:
1. for users: new users at the app store application cannot find the old users can still continue using the product, but the product version can't be upgraded. (IPhone default under the WiFi status update App)
2. for companies: loss of hundreds of thousands of downloads a day to activate users; original weight loss accumulated in the App Store. (Loss of weight and specific performance is, after being pulled from the shelves of old products, litchi launched a backup App, this App will serve as new products participate in the App Store rankings. Now, even if you search in the search box "Lychee FM", which, the new products also show results found for 18th place. ）
Back to status quo, currently off the shelves of three FM, FM only Litchi upgrade his trumpet, the other two are expressed is in active communication and Apple, launched at an undetermined time. Victorias Secret iPad Mini
Small science
Industry insiders tell Lei Feng network, usually experienced large corporation or frequently encountered off the shelves App itself back up the trumpet. Peak times, trumpet of the Himalayas could be as high as 5. Of course, this is not a bad thing, just a self defence against risk.
In the App Store background, developers can register for more than one account (free), an account can post products. Once the product on the market was suddenly off line, copied the same products may take more than 10 minutes. This small App whether it is from an Icon, a description or a name, and the original package is no different, users will not feel any difference.
Small loss on is, total weight lost (already described). But old users can continue to use the product, this time to send them a pop, will lead to a new App, and also will not affect the daily users increased.
Trumpet is not without limits. The App to App Store approved an identical, can be difficult. In the event of last year and April this year, nearly all the App was pulled from the shelves overnight launched their own backups of trumpet, however, the trumpet is always limited. Insiders speculated that this time no small on-line companies, there could be reserves run out.
Situation is getting worse
Is the only FM competition so serious? CEO Marco of the Lai Chi Kok to Lei Feng network, nor so, youku, 58 were offline events have happened before, but not as good as FM so neatly, nor the industry this year, "static", so are ignored.
In the last year, if the "line", would have clearly demonstrated in the operational data, but clever this year found the Chinese App Store "black card" vulnerability, and already have a complete industrial chain to commercialize it, which makes competing environment becomes worse. App Store communication speed is slow, complex internal rules, it will expand the loss.
Network insiders to Lei Feng claimed, it FM the industry was already out of the public eye, but in April of this year the public (SI) off (BI) war, again to pull it back to the investor and the user's field of vision, many App benefit. Industry some participants do not resist the smoke of war more and more intense.
According to the Lei feng's network to understand, except Lai Chi Kok in addition to several other FM currently have little difference in content, tort often occurs, infighting was fierce. Moreover, the rapid growth in this market in the past year, the market is not dominant, not fully saturated, coupled with a series of several companies claimed that the user broke billion, growing competition in the emerging market.
Who is behind, it's really hard to say. However, reporter of Lei feng has only one piece of advice: App running in case of anomaly, Apple official wrote in a timely manner, don't wait to be off the activist's long road.
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